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【With the same author name:【Jiang Xiaodong】 Found 2 articles】 /Page Order by: Asce Desc

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MARKETING | F270

A Literature Review on Busyness: Conception, Mechanism and Future Research Directions

Zhang Hui, Jiang Xiaodong

Busyness refers to a kind of subjective psychological perception which is generated from people’s evaluation of their recent busy work status according to their current social norms and e...

First published at: Jul 20, 2022

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doi:10.16538/j.cnki.fem.20211212.202

Foreign Economics & Management, Vol. 44, Issue 07, pp. 126 - 137

MARKETING | F270

A Systematic Review of Emojis Research and Its Prospects: Emojis Usage in Marketing and Its Implications

Zou Jian, Jiang Xiaodong

As emojis have penetrated every field in daily life, they have become critical management and marketing tools. With the popularity of emojis, emoji marketing was born. Emoji marketing refe...

First published at: Apr 20, 2022

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doi:10.16538/j.cnki.fem.20211111.204

Foreign Economics & Management, Vol. 44, Issue 04, pp. 106 - 119

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